For your website visitor to start a purchasing journey and become a lead and then a potential customer, you need to invest in a landing page .
Do you know what a landing page is and what it is for?
Also known as a landing page, in literal translation, the landing page has the mission of generating interest and “leading” the user to purchase, with a text specially written to show the solution that a certain product or service offers.
In addition to creating compelling and persuasive content, the landing page is also used for users to leave some information, such as their full name, email address and contact phone number. This information will be used strategically to continue the relationship with these leads and convert them into customers.
Using a landing page allows the company to:
- Expand customer relationships
- Segment leads by interest, type of product/service;
- Improve sales strategies;
- Generate conversion.
In what situations should you use a landing page?
The main objective of a america phone number list page is conversion.
Often, in order for users to leave their details, companies offer some material of interest to this user: a guide, an ebook, a video class, etc., in exchange for sending the details (name, email and telephone number) of this potential customer.
The landing page is, therefore, a lead capture page and performs different functions, including:
Offering some rich content to the user
Before downloading that you can boost your zenbook or infographic, the user is attracted by an offer and is directed to a landing page. There, they will learn more about the content they will receive and leave their details to confirm their interest.
Receive people who click on an ad
When running an online chine directory campaign, a landing page can to “land” users who clicked on the ad. It can be created specifically to showcase an offer, launch a product or service, or talk about a solution. This strategy is very interesting for offering users additional information about the ad and facilitating conversion.
