Looking at lead enrichment ideas. Demographic: company . Name, industry, size (employees, revenue), location, website, description, . Founding datecontact: name, email, phone number, . Social media profiles, mailing addressbehavioral: website Optimize Bulk SMS for Maximum Impact activity (pages visited, . Time spent, downloads), email engagement . (opens, clicks, forwards), content interactions (white papers, webinars, blog posts), . Social media activity, purchase . History, lead sourcefirmographic: financial performance, technology used, legal structuretechnographic: software/hardware, cloud . Providers, programming languages, . Databases, marketing automation toolsintent: topics researched, keywords searched, websites visited, content consumedcustom: .
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Needs/challenges, reasons . For interest, feedbackin your crm, this might end up looking something like this: . Image . Of crm datahow to enrich your lead datagetting better data in your crm is . . A process, and it’s easier if you do it regularly since each record will require . . Less attention to keep it up to date. Streamline sales with ai and automationlearn . Howif . It’s been a while, and like the forgotten takeout in the back of . The fridge, .
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You’re scared of what you’ll find when you open your crm—follow these . Steps to improve . Your data situation. Identify your goals step one shop is to set . Clear goals for your . Lead enrichment project. For example, if you’re selling toothbrushes for . Robots, your goal might be . To increase conversions by % among leads who have . A robot with teeth and demonstrate . An interest in oral hygiene by q define . Your ideal customer profile (icp)next, determine the .
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Crucial data points needed to identify your . Perfect customer. (not defining your icp is one . Of the most common lead generation . Mistakes out there.) for robot toothbrushes, your icp might . Include individuals who own a . Robot why you need a program to achieve it and some inspiring examples from today with teeth (technographic data), have purchased dental hygiene products . Online (behavioral data), and . Have expressed interest in preventative health care (intent data). Choose the . Right toolsselect lead . Enrichment tools that can automatically gather and integrate the necessary data.
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For . Our robot . Toothbrush example, you’d need tools that can identify smart toothbrush ownership, track online . Purchases . Of dental products, and capture intent data related to oral health. You can choose . . From a wide range of lead hong kong phone number management software options for this project—everything from landing page . . Builders to data scrapers. Clearbit, clay, apollo, and hunter are some of the most . Popular . Tools in this space, but the right choice will, of course, depend on .
