Numbers and Letters — August 2019 It was summer, it was August, but the marketing world didn’t stop turning, far from it.
750g multiplied by 8.70 euros for a pint in Oslo, from which I remove 50% of zero-click searches before adding 41,913 Airbnb accommodations which I divide by 210 (million) people diagnosed with a social media addiction…
The count is good, nothing is going well, these are the numbers and letters of the month of August on SEMrush!
I’m an Numbers and Letters — August 2019 addict
210
In millions, the number of people in the world who have been diagnosed with a serious addiction to the Internet and social networks. A chilling figure, especially when added to the 2 hours and 23 minutes that people spend on average per day on social networks… and did you know that teenagers who spend 5 hours per day on the Internet are twice as “likely” to fall into depression?
1:28 Numbers and Letters — August 2019
Every day, the French spend 1 hour and 28 minutes on social networks, all platforms combined, according to a Statista study which places the shop Filipinos, Nigerians and Mexicans as the three countries most addicted to Facebook and company.
In July 2019, Facebook still leads the social networks with some 178 million connections, almost double that of YouTube and its 95.4 million.
Social media traffic in July 2019
54 Numbers and Letters — August 2019
The percentage of young Americans who, according to a recent study by the NGO CommonSense , admit to consulting world news only through social networks, citing Facebook, Twitter and YouTube as their main sources of information. Conversely, only 41% get their fresh news from official media, online or print.
4.35
There are now more than 4.35 million Tinder users with a paid account (compared to 2.59 million at the end of 2017), out of an estimated total of 57 million addicts worldwide.
4.20
In euros, the amount that Internet users would be willing to pay to access YouTube if the application became chargeable one day. This shows that the application has become indispensable in the minds of consumers, to the point of surpassing other, a priori more useful apps such as Google Maps or Google Drive.
Widescreen
58
58% of people discover the films they are going to america email list see at the cinema online (and we wonder where the remaining 42% get their information). This has given Facebook some ideas, which unveiled two new features on August 14, allowing you to be reminded of the release date of a film, and to be offered more useful information, such as which theaters will be showing it and at what times.
The opportunity to take stock of the most anticipated films of the end of the year. While waiting for the usual Star Wars tidal wave in December, it is The benefits of using the smart method Joker (with a Joaquin Phoenix under pressure) and the sequel to Frozen that win the votes of Internet users in terms of number of requests, immediately followed by other sequels: those of It and that of Jumanji , without knowing which one scares us the most for the moment.