Has your company taken a good look at TikTok ? This app is enjoying huge success worldwide, especially among younger audiences, and therefore deserves the attention of brands.
Those who are not online are not seen in a world as connected as ours. And with so much content being published all the time, your brand needs to know what is attracting the public on the internet and improve strategies to stand out and gain attention.
Within this social media universe, TikTok can be a blue ocean for brands eager for creativity and innovation.
What is TikTok?
This app was in China by Bytedance, formerly known as Music.ly. On this platform, users can publish very short videos, lasting whatsapp number list 15 and 60 seconds, and with a very high viral potential.
With the aim of entertaining users, TikTok videos usually feature soundtracks and creative dubbing effects, graphics, texts and filters to grab the audience’s attention. If they have a good dose of humor, the chances of them going viral are even greater.
For a long time, TikTok was among the most downloaded apps on the Google Play store for the Android operating system and the Apple Store for the iOS system, even overtaking Instagram. It is very easy to use, which further increases its popularity.
But why do we use the word “currently”?
Well, because we know that behaviors on the internet change in the blink of an eye. Today, teenagers make up the app’s predominant audience, but there’s nothing stopping other age groups from finding space there. Let’s remember that changes in audiences have happened on other digital platforms, such as Instagram and Facebook itself.
Yes, TikTok is a phenomenon!
To get an idea of the size of TikTok’s penetration, the We Are Social 2020 study, released by Hootsuite, shows that the app has an choose the best bulk eamil marketing software of 800 million monthly active users, 300 million of which are outside China.
Due to the number of active users, TikTok ranks sixth in the global mobile app rankings when it rose to sixth place in the global mobile app rankings, behind WhatsApp, Facebook, Facebook Messenger, WeChat and Instagram.
It is worth remembering that the high demand for TikTok in Brazil may be related to the increase in demand for videos during the pandemic. We have already talked about this here on the blog, revisit the subject by clicking here .
READ MORE: How to use memes to engage the public?
TikTok Case Studies
We have selected some brands that have chine directory to take advantage of TikTok and achieved good results in terms of visibility and engagement. Check them out:
Starbucks
Maya, an employee of the brand, posts photos and videos of her daily work on the page starbucksrecipeswithm and shows how to prepare some of the special drinks served at the restaurant at home. Soon, Starbucks fans began to reproduce the recipes (even adding personalized touches) and post them on the social network.
