“It was an opportunity for journalists to use a new technology that they hadn’t use before. The because the right opportunity hadn’t presente itself.” Source. New York Times These innovations are being . Enthusiastically receive by readers. The who are very receptive to new storytelling technologies. “Today Enthusiastically receive by readers readers are very knowlegeable about data visualization and mapping. This demand and their ability to understand also allows us to tell more powerful stories.
Making climate more accessible to
Diverse audiences As a field that requires certain scientific and cell phone database technical knowlege. The climate coverage often poses a particular challenge. how to engage the topic in a way that is up to the challenge. The without alienating novices? For Hannah Fairfield. The it comes down to the power of visuals to draw readers into the story. “When we’ve done stories about the impact of climate change on cultural and natural sites . The we’ve combine more technical information with really beautiful photography from Yellowstone National Park or Lebanon .
That visual storytelling
Element can really be a way to engage a variety of why should your company invest in infoproducts? audiences.” Source. Josh Haner – New York Times Another tactic is to contextualize climate differently. The by connecting it to more practical topics… like food. Last year. The a collaboration between the paper’s Climate and Food sections produce an “explainer” article to answer the most pressing questions about the links between food and climate change .
That article had a lot of complex
information and data. The but we presente it and formatte mobile list it in a very accessible way. So it was very successful and our readers found it quite useful.” Source. New York Times The newspaper also ran ” crash course ” articles to inform its readers about the basics of climate change. Providing solutions that individuals and communities can implement Following requests from readers. The the newspaper launche a section deicate to concrete actions in its Climate newsletter. The Climate Fwd.
