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When engaging in SMS marketing in Egypt, it’s essential to adhere to local regulations and best practices to ensure compliance and effectiveness. Here are some key guidelines:
1. Obtain Explicit Consent: Before sending marketing messages, secure explicit consent from each recipient. This practice not only complies with regulations but also fosters trust with your audience.
2. Respect Messaging Hours: Marketing messages should be sent between 9:00 AM and 9:00 PM local time (GMT+2). Avoid sending messages during prohibited hours, including Fridays, Saturdays, and official holidays.
Use Clear Sender Identification: Ensure that your sender ID clearly identifies your organization. Avoid using generic sender IDs like “INFO” or “SMS,” as they are prohibited.
4. Provide Opt-Out Options: Include clear instructions for recipients to opt out of receiving future messages. This is typically done by sending a “STOP” message.
5. Avoid Prohibited Content: Do not send messages containing political, religious, unsolicited promotional, or gambling content. Such content is prohibited under Egyptian regulations.
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