Create a General Content Plan As I wrote above, content marketing shouldn’t be limited to just social media posts or a corporate blog. There are a number of proven tools, and you should definitely create a content plan that includes the use of each of them (or at least half of them).
Allowing you to Create a General Content Plan determine both daily and less frequent content:
- Create a General Content Plan 1 = simple content that can be generated daily . This could be: tips, quotes, facts, motivators, as well as posts indirectly related to your product.
- 7 = more complex content that we publish throughout the week . Most often, these are useful articles or videos: reviews, reviews, interviews, lessons, tips, etc.
- 30 = This includes content that we can release on a monthly basis , such as: white papers, webinars, useful newsletters.
- 4 (quarterly), 2 (every six months) and 1 (once a year) = this includes content that requires significant effort to prepare: come up with a WOW project, prepare a master class, organize an event after which people will talk about you – write down in the content plan approximate ideas of what this could be in the context of your online store, taking into account the featurespositioning.
Step 3. Come up Create a General Content Plan with content topics (2-3 months in advance)
After you have made a general content plan, you need to come up with topics and record them in a calendar plan for 2-3 months in advance. That is, you need to make a table, and for each day of the week (possibly excluding weekends), write down what the content will be about.
For example, if you have an online clothing mobile phone number data updated store, you can cover topics such as: style rules from celebrities; fashion trends and tendencies; the best looks of the week; advice on what to wear for a romantic date; rules for choosing a wardrobe for a particular figure, etc.
When you work in your field every day. There shouldn’t be any problems with topics. Because you communicate with clients, read. Specialized publications and know. Exactly what your target audience. Needs to know. If you are faced with the fact that you absolutely don’t know what. To write or shoot about, i advise. You to read the article”in search of an idea. Or what to write about in a corporate blog”.
Step 4. Attracting the attention of the target audience to the content
It is very important not only to create high-quality offer to cancel instead of asking for confirmation and useful content, but also to make it easy for the target audience to find out about it. The simplest method would be to broadcast information on social networks or email newsletters. In addition, it is worth using paid methods: retargeting, promo posts on Facebook.
It will be more difficult, but more effective, to win the “reposts” of opinion leaders , who are read by your potential clients and whose america email list opinions are listened to. Posts in popular content projects also work well (for example, the Mosigra company, which sells board games, maintains its blog on Habr, where the lion’s nest for its target audience lives).
