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Keep Messages Concise and Clear: SMS messages have character limits, so make sure to convey your message succinctly. Avoid using complex language, and focus on delivering the key information, such as the offer or CTA (call-to-action).
Personalize the Message: Personalizing your SMS messages can increase engagement. Using the customer’s name or offering tailored promotions based on their interests or past behavior can improve response rates.
Include a Clear Call to Action (CTA): Every SMS should have a strong and clear call to action. Whether it’s “Reply YES for 20% off” or “Click here to claim your free trial,” make sure the recipient knows exactly what they need to do.
Timing Is Key: Avoid sending messages too early in the morning or late at night. Opt for sending messages during mid-morning or early afternoon, as these are typically more effective times for reaching your audience.
Opt-Out Option: Every SMS should include an option for recipients to opt-out (e.g., “Reply STOP to unsubscribe”). This shows respect for customer preferences and helps you stay compliant with regulations.
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