BMW – Intelligent Personal Assistant
In addition to technology to learn about the driver and adjust the system and cockpit experience to best suit each individual , BMW’s AI-enhanced sports cars are also equipped with an intelligent personal assistant.
This personal assistant enables various vehicle functions such as climate control, lights, media, and settings like Caring car, Experience Modes, etc.
This amazing assistant allows drivers to communicate with their cars like they do with smartphones. It is a voice-activated manual that can anticipate travel routes to simplify destination entry, alert drivers, and integrate with other applications.
Starbucks – Rewards Program / Mobile App
Starbucks captures the data of its potential customers by using artificial intelligence in the rewards program and mobile app. In fact, Starbucks has successfully built its customer relationships through this rewards program.
For example, the company offers its customers country email list free coffee on their birthdays. Through its mobile app, customers can talk to the barista via voice assistance to order their coffee.
Through this AI-powered tool, Starbucks text services acquires your purchase history and delivers you the treats they know you’ll enjoy after considering purchase date, order time, and location.
How can they work together?
At the end of the day, marketing decisions come from humans. AI can help marketers achieve and improve what they are doing and what to do next, but it cannot replace them completely.
Undoubtedly, AI helps marketers fulfill their dream of marketing in a personalized and meaningful way.
To achieve success in AI marketing, there are a few considerations for marketers:
- Make sure your data is sufficient for AI algorithms to learn and analyze accurately.
- Never leave it all to the tools when it comes to personalization. Content should feel natural to users.
- Define where AI can have the greatest impact and generate the highest ROI for your business.
Conclusions
Artificial intelligence has made huge strides in recent end of the comfort zone: what lessons did 2020 teach us? years and is already shaping the future of marketing. It is up to each individual to implement this technology in their business. But one thing is certain: AI is the future.
If you plan to run a successful digital business in the coming years, using AI-powered tools and marketing is a must.
At Bloo Media we can help you grow your business in the digital ecosystem with the most cutting-edge technologies and strategies. Get in touch .
