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How to define your target audience without mistakes?
A proven guide to defining a company’s target audience
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Structure of the HADI cycle:
- Hypotheses.
- Actions.
- Data.
- Conclusions (Insights).
Let’s consider each of the elements in more detail.
Hypotheses
Once the goal is defin ,, you niche marketing: how to get better results? can begin to formulate a hypothesis.
A hypothesis is an assumption put forward to achieve some goals.
Example: a person sets a goal “Learn to evoke affection in others without words”, which is very useful for successful business. The hypothesis for it may sound like “If you show a sincere smile as a powerful signal of friendliness, it will evoke a good mood and a good disposition in the interlocutor.”
You can notice the main school email list construction of the hypothesis: “If…, then…”, but in this case it is simple, and can consist of several levels. For example: “If you divide the products on the site into sections, then it will be easier for buyers to make a choice when searching for a product. If you make a certain design for the site, then the products on this resource can be arrang , in thematic sections…”. You can continue with hypotheses about the design and so on.
The most important thing is to put forward only well-consider , assumptions. After all, it will take a lot of time, team effort and, of course, financial investment to check each of them. The hypothesis must have a solid basis, for example, statistical data or the experience of other entrepreneurs in this field of activity.
