Now that you understand what B2B marketing is, what its advantages are and how it differs from B2C,
let’s move on to its practical application.
Just like in the end-consumer market, business-to-business transactions depend a lot on the approach
used to make them efficient. To do so, check out some of our tips!
Create a relationship of trust
At the beginning of the text we mentioned whatsapp number list that establishing relationships of
trust is crucial for the survival of a company in this segment. To reach that level, much more is
needed than just offering quality .
That is why it is essential to generate excellent experiences for potential customers , in order
to establish a positive image for your brand .
To this end, many companies invest in corporate events as an opportunity to create a rapprochement
with consumers.
A famous example is that of General Electric Brazil, which, during the 2016 Olympics, decided to
use social media to generate engagement with its buyer personas , which were made up of various
types of managers from a variety of companies. In this case, the platform they chose to carry out the
campaign was LinkedIn.
By publishing content on its blog and sending emails, the brand attracted its targets and
generated engagement with the material. In the end, the 10 most engaged managers were invited to
an in-person event at the company’s headquarters in São Paulo.
Invest in Content Marketing
The technique of attracting customers scott craig through content arises from an increasingly used type of approach: Content Marketing . And contrary to the traditional model, this practice seeks to create qualified content to attract, nurture and convert the buyer persona .
In the case of B2B, the idea is to transform your brand into an authority on the subject. This way, whenever services related to yours are needed, the client will have your brand top of mind .
When combined with SEO techniques , Content Marketing allows your blog or website to appear among the first results of related searches on Google . This increases your page traffic and opens the way for leads.
Once obtained, these contacts go through a nurturing process, which may include email marketing practices . With the high level of segmentation it allows, it is much easier to produce campaigns that have a positive impact on the buyer persona.
Keep an eye on your competition
Benchmarking your competition is canada cell numbers essential to ensure that your business is on the right track. After all, although it does not usually have the same level of competitiveness as B2C, the B2B model is made up of several companies competing in the same niche as you .
So, identify your main competitors and keep an eye on their activities . If they are getting better results than you, try to find out what they are doing to achieve this.
An encouraged practice is to compare the keywords used in the Digital Marketing strategy .
If your competitor’s business gets more engagement and has more followers on Instagram , for example, it may be because they’re using more precise terms than your communications team.
Take advantage of Big Data
As we already mentioned, segmenting consumers is crucial to creating an efficient link with each one of them. However, how can we carry out this categorization? To start, it is important to create the buyer persona, which represents your company’s ideal client.
To create this semi-fictional profile, it is necessary to combine demographic data with information about the wants and needs of your consumer. And this is precisely where Big Data comes in .
Using this technology, it is possible to gather, analyze and use customer information to better understand their behavior.
With this, you receive valuable insights to improve your strategy or to develop approaches that reach your consumer with greater impact.
Videos: Great Resources on B2B Marketing
It’s not about the technology that’s in fashion. The point is that companies are always on the lookout for impressive data and numbers about Video Marketing .
But knowing that a strategy works and making it work in your specific case are two very different things, aren’t they? With that in mind, we’re going to help you.
We’ll show you how to produce videos for B2B marketing effectively, as quickly as possible!
