Have you already convinced yourself of the value of the strategy, do you already have a budget to
invest in it, but you still have no idea where to start or what types of video to use in your content planning?
On the one hand, there is no shortage of options. On the other hand, it can be easy to get confused and
even paralyzed by so many alternatives, even more so when you see that other companies are betting
on the most different formats of video content.
To keep things simple, but still give you plenty of options, we’ve separated out 5 types of videos you
can make that will yield great results.
1. Quick tips and market news
One of the quickest, easiest and most telegram number list affordable ways to produce video content is by providing quick tips and important news about the market in which your company operates.
Because it is a short and easy-to-consume format, it does not require much planning or editing. You or any other member of the company can even record it with a cell phone and post it on the brand’s social networks.
But that doesn’t mean you can neglect video quality. You need to make sure the image isn’t distorted and that ambient noise doesn’t interfere with your voice.
2. Interviews and regular programs
Another option is to create a talk show sabine matou-nasri with references from your segment and specialists on the subject of interest to the person.
Several companies invest in this type of program, which can be conducted in a studio — like a television program — or in the form of a video conference with the interviewees.
This type of content gives more freedom in terms of choosing the length. Most content producers prefer to make longer shows to get the most out of the interviews and offer great value to the audience.
3. Webinars and courses
Webinars , or online conferences, are canada cell numbers amazing tools for generating leads. Investing in creating such an event can be very good for your marketing and sales strategy .
You can do webinars on a one-off or recurring basis. What matters most is the quality of the content delivered to the audience.
And if you want to do something even more comprehensive, how about turning those lectures into full video courses? The demand for online education is growing, so this could be an interesting alternative.
4. Institutional videos
Institutional videos have more to do with branding than with sales, directly, but they should not be disregarded or seen as something less important.
This is because building a strong brand has a lot of value in the decision-making process of companies and can weigh in your favor in your strategy if you have well-produced institutional videos.
In some cases, it is even worthwhile to create a series of short videos that are related to each other, in order to create a unique narrative that communicates the main values and strengths of the brand.
5. Explanation of products
A website with quality content and a clear value proposition serves as an acquisition and demand generation channel for B2B companies.
Did you know that 94% of consumers have already watched product explainer videos? That’s what a study by Wyzowl highlighted . Among businesses that use this video format, 81% say it helped them increase sales.
And the ideal length? For half of the consumers interviewed, 1 minute is enough to explain what the product or service is about.
