Today, all major B2B companies use various marketing strategies to stand out in the market. In the end, as you can see, every customer is worth all the effort.
For this reason, below we show you some companies that, thanks to B2B Marketing, have achieved the position they have today.
1. HP
Hewlett-Packard Development special database Company, better known today as HP, is one of the largest information technology companies in the world.
Despite its good positioning in all industries, the brand continues to make efforts to not lose its leadership and conquer new markets , such as the 3D printing sector.
HP’s strategy is based on customer experience. From the purchasing process, it is concerned with optimizing every detail. For example, on HP’s B2B portal , the purchasing experience is simplified and personalized according to the needs of each customer.
Their brand promise is to “deliver more of what enterprise customers ask for: greater efficiency, global availability and better return on IT investment.”
2. Microsoft
Another multifunctional technology akm howlader event manager giant is Microsoft Corporation. Its name already conveys a near omnipotence in the market in which it operates.
Microsoft is an acronym for microcomputer and software, and has been developing and marketing technological solutions for both the business world and B2C customers since 1975.
Microsoft is a B2B company that is present in the daily lives of millions of people around the world. Thousands of companies use Microsoft products and services to boost their digital transformation and improve the experience of both their employees and their customers.
One of their campaigns that stands out was the second finalist campaign in the B2B Innovator Campaign category of the “Bright Bulb Awards 2013”.
When they launched their new cloud-based business solutions product, the Office 365 package, there were already other large companies well positioned in that market. However, Microsoft decided to enter the competition.
With its aggressive “ Work from anywhere ” campaign, Microsoft used traditional and digital media to showcase its value proposition, featuring people working on the beach, on subway stairs, in restaurants, etc.
An impressive number of advertisements were deployed on social media and in various public spaces, such as subway and train stations, airports, parks, restaurants, etc. In this way, the campaign had the impact they expected and they were able to mark the space they were looking for within that market that was already very well supplied.
3. HubSpot
HubSpot, a developer and marketer canada cell numbers of software products focused on marketing, sales and customer service in the cloud, is an excellent representative of B2B Inbound Marketing.
The company founded in 2005 today has more than 113,000 clients in more than 120 countries around the world and as we mentioned, its Marketing work focuses on Inbound .
An example of their attraction work is their Content Marketing. On their blog, they make a large amount of valuable content available to users. In this way, HubSpot educates users to later convert them into customers .
They use various Inbound Marketing strategies to generate more and more leads and by aligning the marketing department with the sales department they can achieve increasingly consistent results.
4. FedEx
FedEx, the American logistics company with international coverage, is another example of good B2B Marketing.
In order to reach an ever-increasing number of customers, FedEx offers specialized guidance for the industry through various training courses. In addition, it has developed various services to serve specific industries, offering solutions to niches with very specific needs.
Its growth is based on customer experience, as it increasingly seeks to expand by getting closer to customers so that their orders and shipments are not only simpler, but also much faster.
FedEx is also a great example of interactive content. With the support of Ion Interactive software, they created different resources to help SMEs in their logistics efforts. You can read their success story to learn the story in detail .
5. Ford
Although Ford Motor Company has been a well-established B2C company for 118 years, it also has a good share of the B2B market.
The brand also has an online store for companies of all sizes, such as mechanical workshops, SMEs, distributors, and even works with government fleets.
In addition to being able to purchase various auto parts directly, they also have innovations. One of them is Ford Pass Pro , a new application that can be easily installed on mobile devices to contribute to the security of the fleet of small businesses.
The app allows you to manage one to five vehicles to facilitate their location, as well as remote locking and unlocking, either from the driver’s cabin or the cargo compartment.
This is just one example of one of the innovations made by the major automobile brand, which seeks to have a strong presence in the digital market.
As you can see, B2B marketing is a type of marketing practiced by various companies around the world. Because it is a larger and more defined market, the B2B industry offers commercial advantages , such as higher pricing, cyclical transactions and the possibility of long-term relationships.
Unlike B2C marketing, B2B involves a more complex negotiation process, requiring a great deal of persuasiveness on the part of the selling company. However, once an alliance works, the chances of maintaining it for a long period of time are much greater.
So, were you able to find new inspiration for your marketing strategy? If you want to know more about digital positioning for the sector, be sure to take a look at our guide to creating content for B2B companies !
